Daniëlle Cathari is an Amsterdam-based designer and collaborator. Her brand is built upon the foundation to deconstruct fashion as a whole, aiming to mindfully color outside the lines of the fashion system and bending some (unwritten) rules along the way.

Her work plays upon the concept of ‘complementing contrasts’ explored through design and the creative vision by subversively repurposing classic design, bringing forward a feel of nostalgia. Unexpected twists and deconstruction – either subtly or obviously elaborated through design – is rooted in the brand’s DNA and brings a playful take on tailored essentials that celebrates femininity as much as it does comfort.

Daniëlle became the first student to win the VFiles runway show at New York Fashion Week in 2017, subsequently leading to an adidas Originals partnership that saw her uniquely deconstructed tracksuits instantly sell out, giving the designer widespread acclaim.

She has collaborated with a variety of brands; ranging from an eyewear collection with Italian brand RETROSUPERFUTURE to being commissioned to design uniforms for Tony's Chocolonely's staff to name a few.

Daniëlle Cathari currently has an ongoing partnership with the iconic American outdoor brand Woolrich, reviving a lost heritage label from the 80's. Season 4 of The Woolrich Woman by Daniëlle Cathari” launched March, 2023.